Rooted in the vibrant highlands of Jalisco and refined by the creative pulse of Amsterdam, ÉLALA embodies a global spirit that remains true to its Mexican heritage. Founded by visionaries, ÉLALA is a tequila crafted for those who dare to create, lead, and inspire—driven by resilience, creativity, and an unapologetic sense of self.

Our journey begins in Jalisco, where our master distiller ensures that every batch reflects both tradition and innovation. From the fields where agave is harvested to the final product, ÉLALA embodies craftsmanship, care, and a passion for quality. This connection between the heritage of Mexico and the creativity of Amsterdam brings ÉLALA to life—a tequila with roots, made for those who appreciate authenticity.

Rooted in the vibrant highlands of Jalisco and refined by the creative pulse of Amsterdam, ÉLALA embodies a global spirit that remains true to its Mexican heritage. Founded by Ambre-Jalisa van de Berg, ÉLALA is a tequila crafted for those who dare to create, lead, and inspire—driven by resilience, creativity, and an unapologetic sense of self.

Ambre-Jalisa brings her background in yoga and community spaces into the heart of ÉLALA. This influence shapes the brand's focus on mindfulness, connection, and purpose, making ÉLALA more than just a tequila —it’s a vehicle for making a difference, fostering genuine connections, and creating positive impact.

At ÉLALA, we believe that tequila is more than a drink—it’s an experience crafted with intention. It’s about savoring the moment and embracing a bold, forward-looking energy. We envision inspiring a new generation of sippers who value genuine connections and celebrate the finer things in life, on their own terms.

As we build a future rooted in heritage and led by progress, ÉLALA remains committed to fostering an environment where creativity flourishes, and visions thrive. This is tequila for those who choose to define their own path, elevate those around them, and make an impact that resonates beyond themselves.